Realtor marketing can take many shapes and forms. Some realtors use direct mail to send information to current and prospect clients, while others prefer to stick to new technological methods. Many go as far as buying lead lists from third-party companies to find out who’s new in the area. Then, there are those that rely on their ad in the phone book for a current supply of customers. Well-seasoned realtors may rely on word of mouth alone. Whatever your preferred method, it can be expensive and hard to track. If you are just tired of your current marketing style or you need a fresh start, here are three tips to help you revamp your real estate agent marketing tactics.
1. Never Underestimate The Power of Social Media
Social media has become a way of life. It is a way for you to connect with family, friends, and prospective clients. Keep up with the latest in your previous client’s lives too. If one previous customer recently had twins, their current house may no longer suit their needs. Link your Facebook page to your business page, and watch your communication level heighten. Don’t forget about other social media sites like Twitter, Pinterest, and Snapchat.
2. Up Your Email Game With Video Marketing
Unless you’ve been hiding under a rock, you know that video marketing is a sensational way to get your message across. Rather than copying and pasting some boring email, why not send them a personalized one from you? You can send an email that tells them all about the current color trends in home décor for the year, or you can give them something funny to make them smile. Communicating through email is a great way to get results. If you don’t think it will work for you, go visit YouTube, and see why it is such a huge sensation. People love to watch videos.
3. Offer Incentives For Referrals
A recent study showed that about eighty percent of a realtor’s business comes from referrals. If these figures are correct, that means that all your marketing efforts will only bring in about twenty percent of new business. So, with these numbers in mind, make your video marketing message about incentives. Offer $100 to someone who brings you a client that leads to a solid deal. While $100 may seem like a lot of money to pay, think of how much an elaborate marketing scheme would cost. You could even do a direct mail marketing plan that sends this message out on a postcard. Postcards and other mailing methods are a very inexpensive way to communicate with clients.
At the end of the day, you need to find out what works for you and your area. Realtor marketing is a tough thing to conquer because what works today may not work tomorrow. You need to be on top of your game and ready to change at a moment’s notice. Canadian buyers are savvy and when buying and selling homes, they want a realtor that is keeping up with current trends and is not stuck in a marketing time warp.