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New Mediatrix designs for Pride Week Toronto 2004

Posters to encourage recycling during week-long festival

06/21/04 - EnerACT, an environmental non-profit organization based in Toronto and Pride Toronto, the non-profit organization that co-ordinates Pride Week, have joined forces to make Pride Week a greener event. With more than a million people at Pride Week, a recycling program will play a large role in helping Toronto meet its environmental goals.

New Mediatrix was chosen to design a recycling poster that will be attached to recycling bins throughout the Pride festivities area. The colourful poster was designed to encourage festival participants to recycle glass bottles, cans, and plastic bottles.

All creative services were donated by New Mediatrix. Pride Toronto's 24th annual Pride Week is slated for June 21-27, 2004.

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