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New Mediatrix designs identity for Earth Day 2004 Concert in Dundas Square
Design package to include logo, sponsorship package, and marketing materials
02/18/04 - In April 2004 local and international artists will converge in the heart of downtown Toronto - the vibrant Dundas Square - for the "Celebrate! Earth Day 2004" concert. This street party will be a first for Toronto and a change from the traditional Earth Day festivities.
New Mediatrix was asked to develop an identity for the event that matched the excitement of the theme - Celebrate! The organizers wanted something out of the box, away from the traditional Earth Day imagery. The final chosen logo - a court jester take on the word - is being used on the promotional pieces that New Mediatrix is developing such as a sponsorship package for distribution to local grovernment, media, and corporations.
All services for this project were donated by New Mediatrix to eneract. Find out more about EnerACT at their website.