news | 2003

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Inspirational Interview CD Designed for Local Author

- Danish Ahmed adds a new product to his successful Ordinary Words line of books and supplements

04/08/03 - Toronto-based author, speaker, and coach Danish Ahmed, known for his popular Dictionary of Disctinctions series, released and accompanying CD entitled Applying Ordinary Words in Everyday Life today.

The CD packaging was designed by New Mediatrix as an extension of the design they produced for his Dictionary of Distinctions book. As the content of both the book and the CD were similar in nature, the author wanted a consistent look for both products. As both the book and CD are being sold at bookstores and at speaking engagements, the similar design allows the consumer to easily identify the CD as a potential accompaniment to the book purchase for increased sales.

New Mediatrix provided all creative design, production and pre-press services for this project. You can view a sample of the final creative in the Identity & Promotion section our portfolio.

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