There are all types of marketing jobs out there. From graphic design to advertising jobs, marketing recruiters can help you find the perfect role for you. Exploring the different kinds of marketing jobs available will help you figure out exactly what you want to spend your time doing.
Advertising is a broad marketing field with a lot of unique opportunities. Often, advertising positions require some travel and a lot of contact with other people. Pay may be partially based on performance. There are four main categories of advertising jobs: creative, management, media and research. Common advertising roles include Media Buyer, Advertising Sales Director and Account Planner.
Brand management roles take on the responsibility to make sure that a company is always reflecting and adhering to their brand. They will make sure that content reflects the brand, seek out key marketing opportunities and always communicate the benefits of the brand’s products or services. Brand Management positions include Product Manager and Brand Manager.
A huge component of marketing is design. Design is how marketing materials, both hard copy and online, look and connect to the customer. Without proper design, you can’t have your brand’s marketing message reach audiences. There are all types of design, too, from writing and typography to graphic design and photography. Common design roles include Content Writer, Web Producer and Art Director.
Market research is a specific type of marketing job that requires you to gather information from test subjects and analyze the results. You present products to human subjects to find out how they feel about the products. Common market research positions include Market Research Manager and Market Analyst.
Online marketing is a huge component of a brand’s marketing strategy. Marketing firms and companies often have a team dedicated just to online marketing. One aspect of online marketing is social media marketing. It’s important to understand how various social media platforms work, which audiences are where and how to best reach people based on the specific platform you’re using. Common online marketing roles include Web Content Manager and Email Marketing Manager.
Many marketing and advertising firm have specific teams dedicated to promotions. These promotions teams work on things like creating coupons and coming up with special offers, offering freebies with purchases, setting up in-store displays, and running sweepstakes. Common promotions positions include Public Relations and Promotions Director.
Once you’ve explored the different marketing roles out there, contact headhunters to seek out the best jobs available. If you don’t have experience in marketing, it’s best to start out with an entry level position. Once you’ve learned the ropes, you can move up to brand new positions.