Monthly Archives: September 2016

Different Types of Marketing Jobs

There are all types of marketing jobs out there. From graphic design to advertising jobs, marketing recruiters can help you find the perfect role for you. Exploring the different kinds of marketing jobs available will help you figure out exactly what you want to spend your time doing.

Advertising

Advertising is a broad marketing field with a lot of unique opportunities. Often, advertising positions require some travel and a lot of contact with other people. Pay may be partially based on performance. There are four main categories of advertising jobs: creative, management, media and research. Common advertising roles include Media Buyer, Advertising Sales Director and Account Planner.

Brand Management

Brand management roles take on the responsibility to make sure that a company is always reflecting and adhering to their brand. They will make sure that content reflects the brand, seek out key marketing opportunities and always communicate the benefits of the brand’s products or services. Brand Management positions include Product Manager and Brand Manager.

Design

A huge component of marketing is design. Design is how marketing materials, both hard copy and online, look and connect to the customer. Without proper design, you can’t have your brand’s marketing message reach audiences. There are all types of design, too, from writing and typography to graphic design and photography. Common design roles include Content Writer, Web Producer and Art Director.

Market Research

Market research is a specific type of marketing job that requires you to gather information from test subjects and analyze the results. You present products to human subjects to find out how they feel about the products. Common market research positions include Market Research Manager and Market Analyst.

Online Marketing

Online marketing is a huge component of a brand’s marketing strategy. Marketing firms and companies often have a team dedicated just to online marketing. One aspect of online marketing is social media marketing. It’s important to understand how various social media platforms work, which audiences are where and how to best reach people based on the specific platform you’re using. Common online marketing roles include Web Content Manager and Email Marketing Manager.

Promotions

Many marketing and advertising firm have specific teams dedicated to promotions. These promotions teams work on things like creating coupons and coming up with special offers, offering freebies with purchases, setting up in-store displays, and running sweepstakes. Common promotions positions include Public Relations and Promotions Director.

Once you’ve explored the different marketing roles out there, contact headhunters to seek out the best jobs available. If you don’t have experience in marketing, it’s best to start out with an entry level position. Once you’ve learned the ropes, you can move up to brand new positions.

3 Proven Real Estate Marketing Ideas

Realtor marketing can take many shapes and forms. Some realtors use direct mail to send information to current and prospect clients, while others prefer to stick to new technological methods. Many go as far as buying lead lists from third-party companies to find out who’s new in the area. Then, there are those that rely on their ad in the phone book for a current supply of customers. Well-seasoned realtors may rely on word of mouth alone. Whatever your preferred method, it can be expensive and hard to track. If you are just tired of your current marketing style or you need a fresh start, here are three tips to help you revamp your real estate agent marketing tactics.

1. Never Underestimate The Power of Social Media

Social media has become a way of life. It is a way for you to connect with family, friends, and prospective clients. Keep up with the latest in your previous client’s lives too. If one previous customer recently had twins, their current house may no longer suit their needs. Link your Facebook page to your business page, and watch your communication level heighten. Don’t forget about other social media sites like Twitter, Pinterest, and Snapchat.

2. Up Your Email Game With Video Marketing

Unless you’ve been hiding under a rock, you know that video marketing is a sensational way to get your message across. Rather than copying and pasting some boring email, why not send them a personalized one from you? You can send an email that tells them all about the current color trends in home décor for the year, or you can give them something funny to make them smile. Communicating through email is a great way to get results. If you don’t think it will work for you, go visit YouTube, and see why it is such a huge sensation. People love to watch videos.

3. Offer Incentives For Referrals

A recent study showed that about eighty percent of a realtor’s business comes from referrals. If these figures are correct, that means that all your marketing efforts will only bring in about twenty percent of new business. So, with these numbers in mind, make your video marketing message about incentives. Offer $100 to someone who brings you a client that leads to a solid deal. While $100 may seem like a lot of money to pay, think of how much an elaborate marketing scheme would cost. You could even do a direct mail marketing plan that sends this message out on a postcard. Postcards and other mailing methods are a very inexpensive way to communicate with clients.

At the end of the day, you need to find out what works for you and your area. Realtor marketing is a tough thing to conquer because what works today may not work tomorrow. You need to be on top of your game and ready to change at a moment’s notice. Canadian buyers are savvy and when buying and selling homes, they want a realtor that is keeping up with current trends and is not stuck in a marketing time warp.